domain name
How to Choose an Impactful Domain Name

How to Choose an Impactful Domain Name

The domain name you choose for your company plays a vital role in deciding its success. Domain name is just like your company name on the internet. Apart from being your company’s identity, the domain name also helps in better search engine optimization and other vital marketing aspects of the online world.

Some companies choose to keep their company name as the domain name but the domain name has the potential to have a powerful SEO impact. This means it affects your presence in the online world and thus you need to be very careful in choosing just the right kind of domain that can add to your business profits directly.

Basics of Choosing Domain Name

There are a few basic things you need to take into consideration while choosing your domain name. First of all, it should be easy to type and of common words that customers might type while looking for your site. Make use of your keywords so that you can attract target audience with your domain name only. Keep the domain short and do not use any hyphens or numbers. A simple and short domain name is easy to remember and therefore your customers are more likely to come back to your site more frequently.

How Google Works

It is a technical discussion and requires a lot of time and space to understand how search engines like Google work. However, regarding domain name it is important to keep in mind that Google crawlers scan your website and then index data. While doing so, crawlers take into account keywords, how updated the site is, usefulness of the content, and key signals. With the right kind of domain name, it becomes easy for Google to recognize your keywords and target customers.

Using Right Keywords for Domain Name

It is considered best to have relevant keyword as your domain name; a keyword that may bring visitors directly to your site whenever they search for service/product that you deal in. Sometimes owners buy multiple domain names just to cover a larger base of their niche business. You can use either a single keyword or go for a phrase.

Domain Name Creates Your Brand

Domain name gives you the identity on the Internet. You have to choose a name that helps your business be easily discoverable but you need to stick to your identity as well. Your domain name should make relevance to the people. A domain should get you more clicks and visitors but it should also create a trust-based relationship with your customers.

Don’t Be Generic; Don’t Be Specific

Yes, the key to choosing the most appropriate domain name is to find a balance between being specific and generic. By being generic your domain name becomes too common and there are chances that it will be very similar to your competitors. By being very specific you miss the opportunity of customers searching for your company with a general keyword. So the domain name has to have a balance between generic and specific. Going on either extreme can cause major loss to your business. You will have to do research to find the trending keywords customers are looking for and then you can come up with a nice, creative, and easy to remember domain name.

Lastly, always remember that domain name is not only the responsibility of your IT team. It is something that is going to affect your business, your sales, your traffic footprints, your bounce rate, and your presence on the Internet. Thus, everyone onboard your company is going to be affected by the consequences of the domain name. So it is the accountability of everyone working for the company.

digital marketing campaigns
How to Check Performance of a Digital Marketing Campaign

With more and more people using digital marketing strategies for their daily operations it has become very to actually measure the success if these campaigns. If the campaigns are not evaluated then most of your advertising can go to waste and you might never realize it. By using certain parameters we can measure the success and understand where the campaign is lacking. When you accumulate this knowledge you can use it attention to the factors where you should. Here are a few parameters which you can use to measure your digital marketing campaign. Its a step by step process.

1. Set your digital marketing goals

First and foremost step is to create a blueprint of what exactly you expect from your campaign. The goals you set should be realistic with enough time and resources allotted to the campaign. Evaluate those goals to check if they are possible or not. The goals can be different for every campaign depending on what you’re actually trying to achieve.

2. Examine the audience you’ve reached

The audience is the most important part if the campaign as all this is being done to attract and engage them. So you need to keep a track of the type of audience you are reaching out to because if your audience is not actively taking part in your activities then you need to get better audience. The audience should be sharing your content if you want to reach out to a larger audience.

3. Evaluate your Digital presence

From time to time you must analyze your digital presence to understand if you are on the right track to achieve the desired goal of the campaign. By evaluating the presence on the internet you’ll realize if you’re missing out on
some major platform where you can target potential customers.

4. Use a Good Analytics Platform

Monitoring and measuring the metrics should be done with a good platform so that you can get exactly the information you want. There are some really good platforms you can choose from like Google analytics, HubSpot, Moz and many more. Choose the one most appropriate for your website.

5. Make the improvements instantly

While analyzing if you come across any problems or any field where you are lacking then the adjustments in those fields should be done instantly. We never know how much audience we might miss out on because of that problem. Slow improvement on regular intervals will help you create the perfect campaign.

Everyone needs to realize that every organisation needs a different campaign and must customize the campaign according to the needs. Choose the most appropriate steps to get the best results.

responsive web designing
How Responsive Web Designs are Beneficial

Mobile optimization of websites is the need of the hour. Today people use their phones more than their tablets, desktops, and laptops. And that is why it has become imperative to make your websites mobile friendly to attract more traffic to your webpage. To stay abreast with the changing times and keep your business alive, it is high time to switch to responsive websites.

Here we share some major benefits of using responsive web design.

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