Web design – OpenWorks Technologies

10Nov

5 Reasons Why You Should Invest In A Professional Website Design!

Whether it is that you have a small sized business or a large conglomerate, having a professional website from a professional website designer & developer is a must in today’s competitive era to survive. Think it this way that when the owner of the business itself is least concerned about investing in the betterment of his/her business then how can you expect some xyz (future prospective client) to invest into your business by availing any of your services or products?

Well, if you are still confused and thinking and finding out answers to such questions arising in your mind then you need to go through this entire blog. At the end you will surely get all your doubts sorted as to why it is so much important to have a well designed website for your business to grow and flourish day in and out.

So, here’s the list to those 5 reasons!

It’s a Platform You Own and Control:

By this we mean to say that having an online presence is not just mere a need of the business that is to be fulfilled in order to grow. Growing in real sense means owning and controlling that online platform so as to make the people see what they actually want to see. Reading the mind of your future prospective clients correctly can be one of the biggest turning points to attract more and more visitors to visit your website. Also, one another big advantage of having a fully fledged interactive website with top notch design is that it makes a brand image of you in the market as more and more people come to know about you through the internet. It’s a place where you can showcase as to whatever you want to and if you do it intelligently, your business is sure to fly to great heights.

Grow your Audience:

When you have a well designed professional website, it tempts people to visit and interact with it more and more. This is one of the ways which attracts people to your online presence in turn helping in growing your audience.

Gives your Business Credibility:

People these days research a lot on the internet before availing any service or buying any product. So, if you are online for your target audience with all the necessary and correct information and have a well maintained online presence be it web design and development or implementing best digital marketing practices, following all these steps is sure to give your business credibility and an edge above your competitor.

Easily Provide Information:

Having a good online presence with a easy and accessible smooth User Interface (be it the layout, inclusion of contact form, map inclusion for location), all these features set you apart from your competitor and provide easy accessible information which drives more traffic towards your website in turn providing you with the desired leads.

Saves Money in the Long Run:

Last but not the least, all this doing saves you a lot of money in the long run. Now why do we say so? Because in today’s changing time the demand is to invest in the online medium for all your marketing needs rather than just relying on the traditional ways in order to drive a good amount of sales. Yes, traditional marketing is still in existence and important too but with changing times and in order to keep yourself going in the competition, you will have to switch to the online marketing tactics sooner or later which is lesser expensive compared to the traditional marketing methods and in turn more productive and result oriented too. You can only realize so when you will do it.

So, if you are now sure and wanting to make your online presence count, we at MapziTech are here to help you as we are one of the best Web Design Company in Alwar and Jaipur you can rely upon! Do contact us and then be rest assured to get one the best websites designed by our expert team of professionals and see your business flourish to new heights!

by admin

November 10, 2018

4Sep

Web design

How to Choose an Impactful Domain Name

How to Choose an Impactful Domain Name

The domain name you choose for your company plays a vital role in deciding its success. Domain name is just like your company name on the internet. Apart from being your company’s identity, the domain name also helps in better search engine optimization and other vital marketing aspects of the online world.

Some companies choose to keep their company name as the domain name but the domain name has the potential to have a powerful SEO impact. This means it affects your presence in the online world and thus you need to be very careful in choosing just the right kind of domain that can add to your business profits directly.

Basics of Choosing Domain Name

There are a few basic things you need to take into consideration while choosing your domain name. First of all, it should be easy to type and of common words that customers might type while looking for your site. Make use of your keywords so that you can attract target audience with your domain name only. Keep the domain short and do not use any hyphens or numbers. A simple and short domain name is easy to remember and therefore your customers are more likely to come back to your site more frequently.

How Google Works

It is a technical discussion and requires a lot of time and space to understand how search engines like Google work. However, regarding domain name it is important to keep in mind that Google crawlers scan your website and then index data. While doing so, crawlers take into account keywords, how updated the site is, usefulness of the content, and key signals. With the right kind of domain name, it becomes easy for Google to recognize your keywords and target customers.

Using Right Keywords for Domain Name

It is considered best to have relevant keyword as your domain name; a keyword that may bring visitors directly to your site whenever they search for service/product that you deal in. Sometimes owners buy multiple domain names just to cover a larger base of their niche business. You can use either a single keyword or go for a phrase.

Domain Name Creates Your Brand

Domain name gives you the identity on the Internet. You have to choose a name that helps your business be easily discoverable but you need to stick to your identity as well. Your domain name should make relevance to the people. A domain should get you more clicks and visitors but it should also create a trust-based relationship with your customers.

Don’t Be Generic; Don’t Be Specific

Yes, the key to choosing the most appropriate domain name is to find a balance between being specific and generic. By being generic your domain name becomes too common and there are chances that it will be very similar to your competitors. By being very specific you miss the opportunity of customers searching for your company with a general keyword. So the domain name has to have a balance between generic and specific. Going on either extreme can cause major loss to your business. You will have to do research to find the trending keywords customers are looking for and then you can come up with a nice, creative, and easy to remember domain name.

Lastly, always remember that domain name is not only the responsibility of your IT team. It is something that is going to affect your business, your sales, your traffic footprints, your bounce rate, and your presence on the Internet. Thus, everyone onboard your company is going to be affected by the consequences of the domain name. So it is the accountability of everyone working for the company.

by admin

September 4, 2018

2Sep 0

Web design

How Responsive Web Designs are Beneficial

Mobile optimization of websites is the need of the hour. Today people use their phones more than their tablets, desktops, and laptops. And that is why it has become imperative to make your websites mobile friendly to attract more traffic to your webpage. To stay abreast with the changing times and keep your business alive, it is high time to switch to responsive websites.

Here we share some major benefits of using responsive web design.

Category: Web design